Design an intuitive and engaging website for an online toy store that addresses user needs, enhances the shopping experience, and supports brand identity. The website should facilitate easy product ordering, streamlined account creation, and a smooth checkout process

Conducted research to identify user needs, weaknesses, and preferences, particularly in areas such as product ordering, account creation, and checkout experience. Analyzed consumer demands and common issues, translating these insights into actionable design solutions.

Developed wireframes, prototypes, and user flows using tools like Sketch, Adobe XD, and Figma to visualize design concepts and test functionality. Gathered feedback to iterate on initial designs, ensuring the website layout aligns with user expectations and business objectives.

Ensured a consistent, visually appealing, and intuitive layout that resonates with target users and enhances engagement. Designed the user interface with a focus on incorporating the brand’s identity and adhering to visual design principles, improving usability and providing a more user-friendly experience.

Tested the new design to validate improvements in user satisfaction, engagement, and ease of use that supports seamless navigation and a simplified purchasing process.

Figma

Adobe XD

Squarespace